PAN Communications to Brew New Business and Sales for Specialty Coffee Franchise

December 3, 2007

Cuppy's Coffee, Smoothies & More, Inc., a rapidly growing specialty coffee and smoothie franchise business, announced today it has selected the award-winning public relations firm, PAN Communications, to spearhead an aggressive PR program promoting the company's award-winning beverages, exceptional franchise opportunities, unique personnel benefits and executive leadership.

"We were very impressed with PAN Communications' solid track record of nailing national PR programs for brand names within the beverage industry," said Doug Hibbing, president of Cuppy's Coffee, Smoothies & More, Inc. "The agency brings tremendous energy and passion to the table and we look forward to embarking on several major PR initiatives in 2008 to support our existing franchisees and the continued success of our business."

Cuppy's Coffee has achieved noteworthy success, primarily through word-of-mouth about its exemplary beverages, food and franchise opportunities. Cuppy's Coffee hired PAN Communications to secure its position as one of the fastest growing franchises and an international leader in the coffee industry. The firm will introduce consumers to the unique Cuppy's Coffee, Smoothies & More experience and educate the business community about the company's successful franchise model and plans for further expansion in 2008.

"We are absolutely thrilled to represent Cuppy's at this exciting stage in their growth and expansion," said Philip Nardone, Jr., president and founder of PAN Communications. "Cuppy's Coffee is all about fabulous, high quality products and an unprecedented consumer experience. The PAN team looks forward to building a successful partnership with the Cuppy's Coffee management team as well as all of the individual Cuppy's Coffee franchisees to spread the word about this amazing, up and coming brand in the specialty coffee market."

Next month PAN will be releasing Cuppy's Coffee's impressive growth statistics in 2007 with a year-end business expansion announcement.

About Cuppy's Coffee, Smoothies & More

Cuppy's Coffee, Smoothies & More is a specialty coffee and smoothie franchise based in Fort Walton Beach, Florida. Cuppy's Coffee has welcomed more than 225 franchisees to the family since June 2006 and is currently opening an average of seven to 10 stores each month all across the United States. The franchise has nearly 70 locations in the U.S. and Canada, with more than 80 signed leases and over 50 projects currently under construction.

Cuppy's Coffee is expanding at an incredible speed and it's no wonder as to why--Cuppy's Coffee has been awarded with the highest score ever achieved for the Fair Franchising Standards by the American Association of Franchisees and Dealers. For more information on Cuppy's Coffee and to learn about our franchise offerings including the cafe, dual drive-thru, mobile unit, kiosk, or cart visit the website at www.cuppys.com or call Toll Free at (888)241-4324.

About PAN Communications

PAN Communications is an independent public relations agency that delivers high-impact programs to increase visibility and market share for its clients. An award-winning agency with an extensive portfolio of nationwide clients; PAN serves emerging and established organizations in the technology, professional services, and consumer sectors. For more information on how PAN creates awareness and opportunity for its clients, visit our website at www.pancommunications.com or call 978.474.1900.